Agency Comparison | Roofing
Best Roofing Marketing Companies in 2026
How to choose, what to ask, and where each one fits.
LeadDriverPRO is a contractor marketing agency founded in 2025 by Jeff Kelsheimer and Brad Bokath, both from construction backgrounds. A brand of Integrity Optima, LLC, based in Lake Havasu City, Arizona. Serving HVAC, plumbing, roofing, and electrical contractors nationwide.
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What follows is the framework we would use if we were on your side of the table, the difference between a marketing agency and a lead broker, and what is publicly known about the main options. Including where we are not the right fit.
Disclosure
How To Choose A Roofing Marketing Agency
Six things separate agencies in this category. Price is not one of them, because almost nobody publishes it and the number means nothing without knowing what it buys.
Read This Accordingly
Specialization
Trades only or multi-industry. A specialist knows your seasonality without being told. A generalist brings patterns from industries yours has not solved.
Size Fit
Being the smallest account at a large firm is worse than being a typical account at a small one. Ask where you would fall in their client base.
Ownership Structure
Independent, private equity backed, or founder owned. Acquired agencies often change account teams and service levels within a year or two.
What You Own At The End
Website, domain, content, tracking numbers, ad accounts, campaign history, and lead data. Get the answer in writing either way.
How They Measure
Impressions and rankings are activity. Calls, booked appointments, and revenue by source are outcomes.
Retail Versus Insurance
An agency that treats a storm claim and a planned replacement as the same lead will build campaigns that produce the wrong mix.
Agency Comparison Matrix
| Company | Industries Served | Ownership | Approximate Size | Appears Built For |
|---|---|---|---|---|
| Hook Agency | Home services | Founder owned, independent | ~30 people | Contractors wanting a specialist with published pricing |
| This is usLeadDriverPRO | Home services | Founder owned, independent | 2 founders | Contractors wanting direct owner access and revenue attribution |
| RYNO Strategic Solutions | Home services | EverService Holdings | 150-350 | Established contractors wanting a specialist with scale |
| Scorpion | Multi-industry | Independent, acquisitive | 750-1,300+ | Multi-location operations wanting one vendor for everything |
Hook Agency
This is usLeadDriverPRO
RYNO Strategic Solutions
Scorpion
Questions To Ask Before You Sign
Ask these of every agency you talk to, including us. Get the answers in writing, because most disputes in this industry trace back to something that was clear in conversation and absent from the agreement.
Contract Length
How long is the agreement, and what does it cost to leave early
Asset Ownership
Who owns the website, domain, content, tracking numbers, ad accounts, and campaign data at termination
Who Does The Work
Is there an account manager between you and the people executing
Your Size Fit
Where would you fall in their client base, typical or an outlier
Reporting
Does monthly reporting connect spend to signed contracts or stop at leads
What Is Included
What is billed separately, and is ad spend inside the fee or on top
Storm Season
How do you handle the difference between storm season and the rest of the year
Marketing Agencies Versus Roofing Lead Brokers
These are different products and roofers conflate them constantly. Worth understanding before you evaluate anyone.
The practical difference: broker leads are a cost of sale. Agency work is an investment in an asset. Both can make sense. Running only broker leads means you have built nothing after five years of paying, and running only owned demand means slower ramp at the start.
A Lead Broker
A Marketing Agency
A Lead Broker
Sells you contact information
A Marketing Agency
Builds assets that generate leads for you
A Lead Broker
The lead is usually sold to several contractors at once
A Marketing Agency
The leads are exclusive to you
A Lead Broker
Stops the day you stop paying
A Marketing Agency
Keeps working for a while after the engagement ends
A Lead Broker
You are renting demand
A Marketing Agency
You are building an asset
Anyone selling you both should be clear about which is which on the invoice.
The Agencies Working In This Space
Listed alphabetically. No rankings. Everything below comes from each company's own public materials or public records, and nothing here should replace asking them directly.
What Is Not Here
Hook Agency
Minneapolis, Minnesota. Founder-led and independent, with roughly 30 people. Focused on home services with particular depth in roofing and HVAC. Publishes service pricing openly on its website, which almost no agency in this category does. Also markets optimization for AI-driven search results as a distinct service.
Appears built for: Contractors who want a specialist, value published pricing, and are comfortable with a boutique team.
LeadDriverPRO
Lake Havasu City, Arizona. Founder owned, independent, two founders. Home services only, across HVAC, plumbing, roofing, and electrical. Founded 2025. Both founders came out of construction rather than into it. Every client works directly with an owner.
Appears built for: Contractors who want direct owner access and revenue attribution, and who do not need enterprise scale.
RYNO Strategic Solutions
Phoenix, Arizona. States on its site that it has served home services since 2008. Owned by EverService Holdings following a 2023 acquisition, and merged with Blue Corona, which was also an EverService company. Home services only. States on its website that clients own 100 percent of every asset created for them, including the website, code, content, and imagery. Google Premier Partner. Operates a proprietary tracking product.
Appears built for: Established contractors wanting a specialist with scale and a long track record in the trades.
Scorpion
Salt Lake City area per its own materials, with offices in California, Texas, and New York. Founded 2001. Independent and acquisitive, having acquired another agency in 2026. Works across legal, healthcare, franchise, and home services, so it is not a trades specialist. Several hundred to over a thousand employees depending on the source. Offers a broad platform spanning websites, SEO, advertising, reviews, chat, lead management, and scheduling.
Appears built for: Multi-location and larger operations that want one vendor across the entire marketing and intake stack.
Where Each One Seems To Fit
There is no best roofing marketing agency. There is one that fits your size, your market, and how you want to work.
Multiple Locations, One Vendor
A large full-platform agency is the sensible choice. Scorpion is built for that. We are not, and we would tell you so on the first call.
A Specialist With Scale
RYNO has been in home services since 2008 and has the infrastructure that comes with size.
Published Pricing And A Boutique Team
Hook publishes its rates openly and works heavily in roofing, which removes a lot of friction from the evaluation.
Direct Owner Access And Real Attribution
That is what we built. It is also worth saying plainly that we are a young company with a small client base. Our client work currently spans HVAC, junk removal, window installation, excavation, framing, and painting, and roofing is a trade we are actively expanding into. If a long roster of roofing clients is what makes you comfortable, one of the others is the better call right now.
Under Roughly $500,000 In Revenue
None of us may be the right answer yet. A well-optimized Google Business Profile and a fast website will move more revenue at that stage than any retainer, and plenty of contractors handle that themselves. Ask any agency you talk to whether they would tell you that.
Storm Chasing And Canvassing
An agency may not change much in the short term. The case for owned demand is that it smooths the years between storms. If that is not a problem you have yet, it is reasonable to wait.
What Actually Moves Roofing Revenue
Whoever you choose, the work that produces signed contracts is fairly consistent.
Search volume in roofing is larger than in the other trades we serve. The organic opportunity is real and it is the reason roofing rewards patience more than plumbing or HVAC do.
Retail work is what smooths the years between storms. Storm work is profitable and it is not something you control. Building visibility for planned replacement is the part you can influence, and it is what keeps crews busy in a quiet year.
The sales cycle is long enough that lead counts mislead. A roofing lead can sit for six weeks before a contract is signed. Any reporting that stops at lead volume will tell you a campaign failed when it has not closed yet.
Attribution across that timeline is what makes the numbers usable. If you cannot connect a signed contract back to the search that started it two months earlier, you are managing spend by instinct.
See our full approach to Roofing Marketing.
Questions Contractors Ask
- There is no single best roofing marketing agency. The right fit depends on your size, market, and how directly you want to work with the people doing the work.
- A lead broker sells shared contact information on a per-lead basis. A marketing agency builds assets that generate exclusive leads. They are different products.
- Most agencies in this category do not publish pricing. Hook Agency publishes rates openly on its website.
- Ownership structure varies and is public information. Scorpion is independent and acquisitive, RYNO Strategic Solutions is owned by EverService Holdings, and Hook Agency and LeadDriverPRO are founder owned.
- Before signing with any agency, get contract length, early termination cost, and asset ownership at termination in writing.
Call (928) 842-8186 or book a call. You work with the owners.
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READY TO BUILD A PREDICTABLE REVENUE ENGINE?
Talk directly with the owners who built this system for contractors.
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