Agency Comparison | Electrical
Best Electrician Marketing Companies in 2026
How to choose, what to ask, and where each one fits.
LeadDriverPRO is a contractor marketing agency founded in 2025 by Jeff Kelsheimer and Brad Bokath, both from construction backgrounds. A brand of Integrity Optima, LLC, based in Lake Havasu City, Arizona. Serving HVAC, plumbing, roofing, and electrical contractors nationwide.
See how the system works30 minutes. Mostly us asking questions. No deck, nothing to sign.
What follows is the framework we would use if we were on your side of the table, the questions worth asking any agency before you sign, and what is publicly known about the main options. Including where we are not the right fit.
Disclosure
How To Choose An Electrician Marketing Agency
Five things separate agencies in this category. Price is not one of them, because almost nobody publishes it and the number means nothing without knowing what it buys.
Read This Accordingly
Specialization
Trades only or multi-industry. A specialist knows your seasonality without being told. A generalist brings patterns from industries yours has not solved.
Size Fit
Being the smallest account at a large firm is worse than being a typical account at a small one. Ask where you would fall in their client base.
Ownership Structure
Independent, private equity backed, or founder owned. Acquired agencies often change account teams and service levels within a year or two.
What You Own At The End
Website, domain, content, tracking numbers, ad accounts, campaign history, and lead data. Get the answer in writing either way.
How They Measure
Impressions and rankings are activity. Calls, booked appointments, and revenue by source are outcomes.
Agency Comparison Matrix
| Company | Industries Served | Ownership | Approximate Size | Appears Built For |
|---|---|---|---|---|
| Hook Agency | Home services | Founder owned, independent | ~30 people | Contractors wanting a specialist with published pricing |
| This is usLeadDriverPRO | Home services | Founder owned, independent | 2 founders | Contractors wanting direct owner access and revenue attribution |
| RYNO Strategic Solutions | Home services | EverService Holdings | 150-350 | Established contractors wanting a specialist with scale |
| Scorpion | Multi-industry | Independent, acquisitive | 750-1,300+ | Multi-location operations wanting one vendor for everything |
Hook Agency
This is usLeadDriverPRO
RYNO Strategic Solutions
Scorpion
Questions To Ask Before You Sign
Ask these of every agency you talk to, including us. Get the answers in writing, because most disputes in this industry trace back to something that was clear in conversation and absent from the agreement.
Contract Length
How long is the agreement, and what does it cost to leave early
Asset Ownership
Who owns the website, domain, content, tracking numbers, ad accounts, and campaign data at termination
Who Does The Work
Is there an account manager between you and the people executing
Your Size Fit
Where would you fall in their client base, typical or an outlier
Reporting
Does monthly reporting connect spend to booked jobs or stop at leads
What Is Included
What is billed separately, and is ad spend inside the fee or on top
Month Four
What happens if it is not working
The Agencies Working In This Space
Listed alphabetically. No rankings. Everything below comes from each company's own public materials or public records, and nothing here should replace asking them directly.
What Is Not Here
Hook Agency
Minneapolis, Minnesota. Founder-led and independent, with roughly 30 people. Focused on home services with particular depth in roofing and HVAC. Publishes service pricing openly on its website, which almost no agency in this category does. Also markets optimization for AI-driven search results as a distinct service.
Appears built for: Contractors who want a specialist, value published pricing, and are comfortable with a boutique team.
LeadDriverPRO
Lake Havasu City, Arizona. Founder owned, independent, two founders. Home services only, across HVAC, plumbing, roofing, and electrical. Founded 2025. Both founders came out of construction rather than into it. Every client works directly with an owner.
Appears built for: Contractors who want direct owner access and revenue attribution, and who do not need enterprise scale.
RYNO Strategic Solutions
Phoenix, Arizona. States on its site that it has served home services since 2008. Owned by EverService Holdings following a 2023 acquisition, and merged with Blue Corona, which was also an EverService company. Home services only. States on its website that clients own 100 percent of every asset created for them, including the website, code, content, and imagery. Google Premier Partner. Operates a proprietary tracking product.
Appears built for: Established contractors wanting a specialist with scale and a long track record in the trades.
Scorpion
Salt Lake City area per its own materials, with offices in California, Texas, and New York. Founded 2001. Independent and acquisitive, having acquired another agency in 2026. Works across legal, healthcare, franchise, and home services, so it is not a trades specialist. Several hundred to over a thousand employees depending on the source. Offers a broad platform spanning websites, SEO, advertising, reviews, chat, lead management, and scheduling.
Appears built for: Multi-location and larger operations that want one vendor across the entire marketing and intake stack.
Where Each One Seems To Fit
There is no best electrician marketing agency. There is one that fits your size, your market, and how you want to work.
Multiple Locations, One Vendor
A large full-platform agency is the sensible choice. Scorpion is built for that. We are not, and we would tell you so on the first call.
A Specialist With Scale
RYNO has been in home services since 2008 and has the infrastructure that comes with size.
Published Pricing And A Boutique Team
Hook publishes its rates openly, which removes a lot of friction from the evaluation.
Direct Owner Access And Real Attribution
That is what we built. Our client work currently spans HVAC, junk removal, window installation, excavation, framing, and painting, and electrical is a trade we are actively expanding into. If a long roster of electrical clients is what makes you comfortable, one of the others is the better call right now.
Under Roughly $500,000 In Revenue
None of us may be the right answer yet. A well-optimized Google Business Profile and a fast website will move more revenue at that stage than any retainer, and plenty of contractors handle that themselves. Ask any agency you talk to whether they would tell you that.
What Actually Moves Electrical Revenue
Whoever you choose, the work that produces booked jobs is fairly consistent.
Panel upgrades and EV charger installs are researched weeks ahead and carry large tickets. Most electrical websites are built entirely around emergency and repair terms, which is the most contested and lowest ticket category. That gap is the clearest opening in residential electrical search right now.
The Google Business Profile does more for residential electrical work than the website does. A homeowner deciding who to let into their house to work on something that can burn it down checks reviews, photos, and licensing before they fill out a form.
Residential and commercial are close to separate businesses. Search drives one and relationships drive the other. An agency that does not ask about your revenue split before recommending a plan is not paying attention.
Licensing displayed correctly is a trust signal that costs nothing and gets skipped constantly. It is verifiable, homeowners care, and it is one of the few things a machine can check.
See our full approach to Electrician Marketing.
Questions Contractors Ask
- There is no single best electrician marketing agency. The right fit depends on your size, market, and how directly you want to work with the people doing the work.
- Most agencies in this category do not publish pricing. Hook Agency publishes rates openly on its website.
- Ownership structure varies and is public information. Scorpion is independent and acquisitive, RYNO Strategic Solutions is owned by EverService Holdings, and Hook Agency and LeadDriverPRO are founder owned.
- RYNO Strategic Solutions merged with Blue Corona, so they are one company rather than two separate options.
- Before signing with any agency, get contract length, early termination cost, and asset ownership at termination in writing.
Call (928) 842-8186 or book a call. You work with the owners.
OPERATORS HELPING OPERATORS
READY TO BUILD A PREDICTABLE REVENUE ENGINE?
Talk directly with the owners who built this system for contractors.
Two minutes to book. 30 minutes on the call.
