About Us | Built in Construction
Founders Who Came From Construction
We did not choose contractors as a niche. We came from the trades.
LeadDriverPRO is a contractor marketing agency founded in 2025 by Jeff Kelsheimer and Brad Bokath, both from construction backgrounds. A brand of Integrity Optima, LLC, based in Lake Havasu City, Arizona. Serving HVAC, plumbing, roofing, and electrical contractors nationwide.
See how the system works30 minutes. Mostly us asking questions. No deck, nothing to sign.
Most marketing agencies that serve contractors were built by marketers who chose the trades as a market. We came the other direction.
Who We Are
LeadDriverPRO is a marketing agency for home service contractors. HVAC, plumbing, roofing, and electrical. We build the systems that produce booked work: search visibility, Google Business Profile, paid search, lead capture, follow-up, reviews, and the tracking that connects all of it back to revenue.
The company was founded in 2025 and operates as a brand of Integrity Optima, LLC out of Lake Havasu City, Arizona. We work nationwide.
Two founders. No account managers, no junior team, nobody between you and the people doing the work. That is a structural choice rather than a stage we are trying to grow out of. It puts a ceiling on how many clients we take, which we consider the point.
Jeff Kelsheimer
Co-Founder / CEO
Jeff came up in masonry construction and now runs marketing, technology, sales support, and customer communication inside a homebuilding business. That is where the systems on this site came from. Not from studying the contracting industry, from working inside it.
The problems he builds against are the ones he watched cost real money. Leads arriving with nobody assigned to answer them. Estimates going out and never getting chased. A marketing spend nobody could trace to a single closed job. None of that is theoretical.
At LeadDriverPRO he handles search visibility, technical build, attribution, and reporting. If you are on a call about why a channel is or is not producing, you are talking to Jeff.
Brad Bokath
Co-Founder / CMO
Brad is a licensed general contractor in California and operates a construction company. He is not a former contractor, he is a current one, which means every conversation about seasonality, crew scheduling, or what a slow February actually costs is a conversation he is having about his own business too.
That perspective decides what gets built and what gets skipped. Software your crew will not learn does not get recommended. A reporting dashboard nobody opens does not get built. The test for anything we deliver is whether an operator would actually use it on a Tuesday.
At LeadDriverPRO he handles strategy, client relationships, and the operational side of what gets implemented. If you are on a call about whether something will work in the real world, you are talking to Brad.
Why We Are Difficult About Response Time
Between us we have thirty-four years in the fire service. Jeff has twenty as a Fire Captain and paramedic. Brad has nearly fourteen.
20
Years, Jeff
Fire Captain and paramedic
14
Years, Brad
Fire Captain and paramedic
34
Years Combined
In emergency response
In that work, response time is not a metric. It is the job. The difference between a good outcome and a bad one is frequently measured in minutes, and nobody in that world needs convincing that arriving late is the same as not arriving.
That is why the first thing we look at in a contracting business is not the website. It is what happens when the phone rings and nobody picks up.
Most home service companies respond to an inbound lead in hours. The homeowner has already called someone else. The marketing worked, the lead arrived, and the job went to whoever answered. We have watched contractors spend thousands to generate calls they then let go to voicemail.
Missed call text back costs almost nothing and takes an afternoon to set up. We push it harder than anything else we sell, and this is why.
Outside The Work
You are going to be talking to us directly, so it is worth knowing who you are talking to.
Jeff
- Husband and father first
- Christian
- Boating, UTVs, hiking, and travel
- Fire Captain and paramedic, twenty years
- Certified AI consultant
- Completing formal CMO training
- SEO and copywriting
Brad
- Husband and father first
- Christian
- Fishing, golf, hunting, and family
- Fire Captain and paramedic, fourteen years
- Licensed general contractor in California
- Completing formal CMO training
- Google Ads
Why We Only Work With Contractors
Specialization is not a positioning exercise. It is the difference between an agency that has to ask what your average ticket is and one that already knows.
A generalist agency running campaigns for a dentist, a law firm, and an HVAC company is solving three unrelated problems with one playbook. Home services has its own physics. Seasonality that swings revenue by half. Emergency intent measured in minutes rather than days. Ticket values that range from a service call to a full system replacement, from the same search. Reviews that carry more weight than in almost any other category because a stranger is coming into someone's house.
Knowing that going in means we are not learning on your budget.
What we do not do, and this list is deliberate:
No Shared Leads
A contact through something we built is yours and nobody else's
No Platform Lock-In
You own the site, domain, content, ad accounts, and lead data
No Impression Reports
Impressions are activity. Booked jobs are the outcome.
No Wrong-Fit Clients
If a larger agency suits you better we say so on the first call
How We Work
It starts with a one-hour strategy session. We want to understand the business before we recommend anything, including what your busy season actually looks like and where work comes from today.
From there we build. Google Business Profile first in most cases, because it produces calls faster than anything else on the list. Then the website and search foundation. Then lead capture and follow-up. Paid search last, once there is something for it to add to rather than substitute for.
After launch we check in weekly or every other week, whichever is realistic for you. Not a scheduled call nobody needs, an actual review of what moved.
You own everything. No long-term contracts. Both founders are on every call.
The full picture of how the pieces connect is on the Revenue Engine.
- LeadDriverPRO is a contractor marketing agency founded in 2025 by Jeff Kelsheimer and Brad Bokath, both from construction backgrounds.
- A brand of Integrity Optima, LLC, based in Lake Havasu City, Arizona, working with contractors nationwide.
- One founder is a licensed general contractor in California. The other came up in masonry and works inside a homebuilding business.
- Two founders with thirty-four years of combined fire service experience. Every client works directly with an owner.
- Clients own their website, domain, content, ad accounts, and lead data. No long-term contracts.
Call (928) 842-8186 or book a call. You work with the owners.
OPERATORS HELPING OPERATORS
READY TO BUILD A PREDICTABLE REVENUE ENGINE?
Talk directly with the owners who built this system for contractors.
Two minutes to book. 30 minutes on the call.
